Start Up: Developing an Advertising Plan

So you’ve got your concept, your location, your employees, and you’re feeling pretty good leading up to your grand opening. Don’t get cocky yet, you still have to let the world know about your restaurant. This is where an “advertising plan” comes in. You’re always going to have to pay for advertising in one way… Read More

Applebee’s Dominates With Their Value-Centric Ads

For the first quarter of 2012, it was all about value meals in the restaurant marketing world. Advertising research firm Ace Metrix recently ranked all restaurant industry commercials based on its propriety Ace Score, which examines fow persuasive and effective advertisements are based on ratings from surveyed viewers. This study was dominated by casual-dining restaurants… Read More