The business of business plans

Business plans are long. And lengthy. And should really take you a while to make. But what is a business plan? A business plan usually plans and outlines the projected losses and earnings for 2-4 years. But if you’re anything like me, business plans probably look like the last thing you want to sit down… Read More

Restaurant FAQ: How can I advertise effectively?

If you’re a seasoned restaurant expert, or just starting out in the business, you should be getting your restaurant’s name out there and drawing in new customers every month. Draw in new customers and keep the old ones coming back for more. One Fat Frog loves to have themed dress up days to give discounts… Read More

Start Up: Developing an Advertising Plan

So you’ve got your concept, your location, your employees, and you’re feeling pretty good leading up to your grand opening. Don’t get cocky yet, you still have to let the world know about your restaurant. This is where an “advertising plan” comes in. You’re always going to have to pay for advertising in one way… Read More