How today’s Google Assistant announcement can shape the future of restaurant interactions.

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In case you missed it earlier today, Google announced a few things (to say the least). The big company released a new phone, a new smart speaker (similar to the Amazon Echo), a new VR headset, a Wi-Fi module, and even a new Chromecast. While all of those new products just mentioned might be good for your home (i.e. outside your restaurant), there’s one thing that can truly change how people interact with restaurants: the Google Assistant.

It highlights what the future of search will become.

Let’s face it, it’s pretty much universally accepted that if people are going to look for a new place to eat, they’re going to Google it. But now with Google Assistant (and to a similar extent now that Apple has opened it to developers, Siri), search becomes more personalized. This means that when you search something on your phone, it will now be extremely aware of where you are and will “personalize” web recommendations specific to your areas.

Not only that, it remembers stuff like what restaurants you reserved in the past and stuff like that. Along with asking follow-up questions and typing to other apps (more on that later), it means online restaurant discovery might no longer be tied to good online reviews or good pictures or other similar algorithms.

App integrations and partnerships might be more important than ever.

Right now, it can be fair to say that restaurant owners might have a love it-or-hate it relationship with app-related restaurant services. But with Google Assistant already being integrated to platforms such as OpenTable and Grubhub, it might be more important than ever for your restaurant to partner with such services for more online exposure.

In fact, with such third-party integration, your restaurant’s online presence might go so far as to ask yourself “How does my restaurant look on OpenTable” in addition to “how does my restaurant look on Google.”