If you’re thinking of opening a restaurant in a “college town,” or a place where most of your population are college students, then you have different considerations compared to,say, next to a supermarket inside a suburban community.
Having Wi-Fi might be in your favor.
A while ago, we covered whether it’s beneficial to have placing Wi-Fi in your restaurant, it might be prudent to have Wi-Fi in your restaurant, especially if your’re near a college town.
Except in instances where you’re providing the equivalent of fast-food, having Wi-Fi gets attractive for college students who are looking to study. In fact, it wouldn’t be uncommon to have undergraduate or graduate patrons who stay for hours while they’re studying for that big midterm or finishing that big paper. This means your younger patrons might be ordering breakfast, lunch, AND dinner from the same patron.
You might need to adjust your opening and closing hours.
Depending on what kind of college town you live in, it might behoove you to have different hours to benefit the collegiate community.
For example is your university known to be a “party school?” You might have to open later and close later to better benefit the students who take the most advantage of the nightlife (in fact, it’s a remote possibility that, if you can, might even open 24 hours a day).Regardless of how rowdy your college might be, pay close attention to your demographics and adjust your hours as necessary–as that might be the key to the success of your restaurant (especially during midterms and finals).
Ever considered delivery?
While not every restaurant might benefit from delivery, that rule changes if your restaurant is in a collegiate area.
If you’re a pizza place for example, that’s almost a given. But if you’re a restaurant and you’re not offering delivery, you’re potentially missing out to people who live in dorms and apartments within walking distance to campus where commute can be a problem. If you’re not planning on rolling out your delivery service, then consider using food delivery services such as GrubHub, Eat24, Seamless, or Doorstep Delivery to get started.