Jack In The Box did it, and now McDonald’s will do it–it’s the dawn of the all-day breakfast menu in the restaurant industry. But as customers gain the ability to get that trusted breakfast burrito in their favorite fast-food establishment, consider some of these factors to determine whether you and your restaurant will benefit from having an all-day breakfast menu.
If You Don’t Offer Breakfast At Your Restaurant…
Find out if there is a demand from your patrons to see if your restaurant would benefit from having a breakfast menu at all. From having your wait staff ask a question or two to the patron, or just noticing what are the busiest times in your restaurant–it’s important to consider whether if there is a demand for an all-day brekfast menu for your restaurant at all. If you’re still not sure, see if you can’t offer a limited-time breakfast item or two.
But Will You Profit From The All-Day Menu?
Adding one or two items is one thing, but implementing a whole menu of breakfast items is something completely different.
Since most restaurants only delegate their repsective breakfast menus from open until a certain time, they only have to have a certain amount of food supplies to compensate for that period. But for all-day, that amount of food supplies you need for breakfast would likely increase exponentially. Not only that but add the cost(s) of training your staff on cooking breakfast items, advertising costs, even possibly adding equipment so you can cook certain breakfast items (as always, call us at The Frog for equipment) could mean that the cost of adding the menu will be too expensive to even benefit from a profit.
While you might be able to compensate by using the same ingredient (supply) you use for your regular menu, it is still beneficial to plan out and see if your restaurant will gain a long-term profit from the menu.
By the way if you need a refresher on menu pricing, one of the Frogs found a great article here.
But regardless of what you do for your restaurant, it’s always a good idea to test it out. Do a little of it as a sampler, and roll it out if it really works.