Logo Design: It’s Simpler Than You Think

We have come a long way since we have logos looked like a Baroque painting, but logo design is still one of the cornerstones to make sure that your restaurant brand has presence. Here are a few tips to ensure that your logo is recognizable to your loyalists and the newcomers.

By chensiyuan (chensiyuan) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 4.0-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/4.0-3.0-2.5-2.0-1.0)], via Wikimedia Commons
By chensiyuan (chensiyuan) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 4.0-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/4.0-3.0-2.5-2.0-1.0)%5D, via Wikimedia Commons
One of the simplest tips to follow is to keep design simple. Brands like Nike, Apple, IBM and even Google have implemented simple designs to create that coveted instant cognitive connection. Usually the best brands require no thinking at all. Just a few seconds and you know what the brand is (and why most people can recognize One Fat Frog so easily!)

There was a reason why the London 2012 Olympics logo was not so well-received. The fonts were too fat, it lacked clarity, and it didn’t make sense. The ultra-modern concept of the 2012 Olympics didn’t embark a return, a return from the first time London hosted the Olympics in 1908. It just didn’t make sense.

But in order for things to make sense, there must be a balance. Some of the mst boring logos tend to be text-dominant. Whether it’s a clothing company or a animal-interest channel, just typing in Microsoft Word isn’t going to pass here. And the same is true for trying too hard on the visual side.

While your menu or your ads might not have to be so obvious, your logo probably should. Otherwise, you’ll turn off people from day one.