I was reading a BuzzFeed article titled 31 Restaurant Names That Maybe Should Be Reconsidered. Some of my favorites included “Pastagina”, “Poopsies”, “Butt Sweet House” and “Soon Fatt”. No, I know what you’re thinking, but these restaurants actually do exist. Check out the article I hyper linked above for confirmation.
Reading that ridiculous article got this frog to thinking about how important the name of your restaurant actually is. I think many people may sometimes forget, as we have witnessed above, that an appropriate name for your restaurant based on a number of factors, is essential for success.
Some of these factors include:
- Naming a Restaurant After a Location: Sometimes associating your restaurant name with a location can convey positive messages. For example, if your restaurant is located on or near a beach, including “Beach Side” in the name can let people know you’re located near one. Or, if people are traveling and want to eat beach side they can Google or yelp restaurants in the area and may be more likely to eat at your establishment due to just the name.
- Personal Message: If you have a personal story you want to get across, what’s better than doing so in the name? I’m not saying to name it “I Run Twenty Marathons a Year” but you get the point.
- Be Original: Originality in a name is key. Not only will it get people excited to come check you out, but they are more apt to remember you. I can’t even count the amount of times I’ve been to restaurants named “China Garden”. I can’t remember if one was even better than the other because there was no original names to associate each with. If there was, I would better be able to recall my experiences at each establishments and be more likely to return if the experiences were pleasant.
- Don’t Use Popular or Trademarked Names: Let’s just imagine a world where your last name is Subway (highly unlikely but just bear with me). I understand you love your last name and think you have every right to name your restaurant Subway, but my friend, this is not true. You can get sued big time and that’s just no fun at all.
I hope this helped you at least a little. Us Frogs love to dispense our knowledge. Come hangout with us 🙂
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