Start Up: Location Is Key

A busy street in Sydney, Australia

People just don’t go to restaurants because they like the food. Oftentimes, the location matters more than you think. More than all the pizza in the world, some people would say. Before choosing your restaurant’s location, it’s important to do your research. You need to know what the locations is like all hours of the day – from sun up to…well, sun up again.

You’re going to want to avoid places that may keep customers away from your restaurant. Here’s a brief list, courtesy of One Fat Frog Restaurant Equipment, of some warning signs that a location isn’t going to work…

• surrounding business that your customers may find unsavory.
• construction zones featuring heavy machinery and trucks going through at all hours.
• hard to find addresses. Remote locations can sometimes attract customers with their air of exclusivity. But most of the time, customers consider the efficiency of their time when making a restaurant choice. Also, if people plan on drinking, they typically aren’t going to travel too far from home.
• mismatched clientele. For example, if your concept is based around a business crowd, don’t locate your restaurant next to a high school or slaughterhouse. On the other hand, teenagers do have plenty of disposable income…
• always keep in mind who you’re trying to attract. Use your head!

When you pinpoint a location that might work, stake it out. Play detective and observe the foot traffic, car traffic, aircraft traffic, etc. – everything that move around the location. Visit it during the day, at night, and in between episodes of Seinfeld. Here’s some things to look for, courtesy of One Fat Frog Restaurant Equipment…

• Where are the people around the location going? To and from work? School? Shopping? What other attractions are nearby that may be drawing them in?

• How well do the people zipping around the area fit your concept and ideal clientele?

• Do your planned operating hours match the flow of traffic? For example, if you’re located in the suburbs, you may want to consider opening for dinner at 5:00pm, when people are returning from work. If you’re in a business district, consider staying open from 9:00am to 5:00pm, when business folk will be popping in and out all day.

One Fat Frog Restaurant Equipment

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