Bakery-Cafe, Fast Casual, and Convenience Store Trends for 2012

Coffee continues to drive sales at bakery-cafes, with 66 percent of survey respondents saying their have at least one cup of coffee a day. Demand for coffee remains strong among drinkers ages 45 and older, but the segment also grows among younger consumers, many of whom are looking for sweetened drinks – 40 percent of 18 to 24 year olds. With that said, these cafes need to offer a wider variety of both coffee-based drinks and foods to grow across age groups.

The fast casual restaurant group will gross an estimated $23 billion in sales in 2012, up nearly 30 percent since 2006. In the online world, with quick-serve restaurants leading the trends in mobile sites and online ordering, fast casual unites are getting in on the game.

The convenience store market continues to grow, but consumers are looking for more healthier items when they visit them. Nearly 63 percent in a survey say that they visit a convenience store at least once a week, but only about half purchase food or a beverage. That said, convenience stores compete heavily with fast food restaurants (nearly half the consumers say the latter are their alternative for breakfast and lunch, with 32 percent flocking to them at dinnertime). Made to order offerings are the most appealing, particularly sandwiches (57 percent), salads (50 percent), beverages (48 percent), and hot foods (46 percent).

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One Fat Frog • 11473 S. Orange Blossom Trail • Orlando, FL • 407-480-3409