Tag Archives: food truck equipment

Start Up: Do You Need a Kids Menu?

In many situations, a kids menu can be a beautiful addition to your restaurant But, how essential is it for you to have a kids menu? Some places need one and some places just don’t. When’s the last time you saw a kids menu at a strip club? Okay, maybe that’s a wee bit inappropriate and maybe even illegal, but it’s true!  Two things are very important when deciding whether or not you need a kids menu.

1. Know Your Demographics: I was at Friendly Confines the other day and wasn’t too hungry so I decided something from the kids menu would work, only to find out there wasn’t one. I don’t know why I expected there to be. Have you ever been to Friendly Confines? Their demographic is mainly college students and older who wanna enjoy a cold beer while they watch a football game. Friendly Confines would actually lose money by offering a kids menu.

This being said, a sports bar such as Buffalo Wild Wings  offers an extensive kids menu and are obviously quite successful. Nothing is black and white. You have to do whatever works for you!

2. Where Is Your Location: Are you in a residential area or a more commercial area such as downtown Orlando? It’s unlikely you will find a family friendly Applebees on Church Street. More often than not, the location of your restaurant will dictate whether a kids menu would be profitable or not.

Hope this helped you out a bit! If you find yourself looking for restaurant equipment, come to One Fat Frog~ We are the largest dealer of commercial restaurant equipment in the southeast!

2416 Sand Lake Road, Orlando Fl, 32809

Restaurant Equipment and Food Truck Financing

restaurant equipment financing

Don’t worry about ever having to make this face my friend, the Frog finances 365 days a year! It’s financing heaven up in One Fat Frog. Come in today! We have options for good and bad credit :)

2416 sand lake road, orlando fl, 32809

407-480-3409

Quarter Life Crisis at the Frog

One of our One Fat Frog employees is turning 25 in a couple of weeks and her quarter life crisis has quickly begun to ensue. I have been bombarded by texts from the frog who shall remain nameless, as she wearily approaches the big TWO FIVE (25). My favorite thing is probably when she begins to list the countless number of things that she is older than. I think it’s funny to remind her of how old she is and let her know my twenty year old unicorn blood feels sorry for her. Yes, I will be twenty forever. Wrinkles are so 2014.

mande1 mande2

ps I do really know what VHS is. And if I had forgotten the numerous amounts of video tapes in my house of me breakdancing to Salt n Pepper at my family reunion circa 2001 will never let me forget…oh to be young and have no shame. *sigh*

I thought I would do a good deed and help “Nameless” out a little bit. These Buzzfeed articles sum up what turning 25 /being 25 is like. “Nameless”, please check these out. #TwentyFivesBandTogether #IWillSurvive25

25 Signs You’re About To Turn 25

25 Signs You’re Almost 25

25 Things That Happen When You’re 25

Hope these help girlie. The frog cares about you.

pss “Nameless” is turning 25 on February 1st. Bring her cupcakes and a box of Kleenex.

Edit: I have just been informed by my calender that February 1st is a Sunday. “Nameless” will be in on the Saturday before though. She’ll be the girl with bright blue hair and a tear stained face.

Golden Globes 2015 Winners

Did everyone tune into the Golden Globes last night? Tina Fey and Amy Poehler killed it as usual. There is nothing better than that magnificent duo. This was the first year I didn’t finish the show. I fell asleep at 10:30pm before they had announced best motion picture. But come on, is it really necessary for the Globes to be 3 HOURS LONG?!

I was so stoked to see Patricia Arquette take home best supporting actress in a motion picture for Boyhood and was hoping Boyhood would bring it home with Best Motion Picture, which it did!

Here is the complete list of winners via US Magazine 

BEST MOTION PICTURE – DRAMA
**Boyhood
Foxcatcher
The Imitation Game
Selma
The Theory of Everything

BEST PERFORMANCE BY AN ACTRESS IN A MOTION PICTURE – DRAMA
Jennifer Aniston – Cake
Felicity Jones – The Theory of Everything
**Julianne MooreStill Alice
Rosamund Pike - Gone Girl
Reese WitherspoonWild

BEST PERFORMANCE BY AN ACTOR IN A MOTION PICTURE – DRAMA
Steve Carell – Foxcatcher
Benedict Cumberbatch – The Imitation Game
Jake GyllenhaalNightcrawler
David Oyelowo – Selma
**Eddie Redmayne – The Theory of Everything

BEST MOTION PICTURE – COMEDY OR MUSICAL
Birdman
**The Grand Budapest Hotel
Into the Woods
Pride
St. Vincent

BEST PERFORMANCE BY AN ACTRESS IN A MOTION PICTURE – COMEDY OR MUSICAL
**Amy AdamsBig Eyes
Emily BluntInto the Woods
Helen Mirren – The Hundred-Foot Journey
Julianne Moore – Maps to the Stars
Quvenzhané Wallis – Annie

PHOTOS: Golden Globes PDA

BEST PERFORMANCE BY AN ACTOR IN A MOTION PICTURE – COMEDY OR MUSICAL
Ralph Fiennes – The Grand Budapest Hotel
**Michael Keaton – Birdman
Bill Murray – St. Vincent
Joaquin Phoenix – Inherent Vice
Christoph Waltz – Big Eyes

BEST ANIMATED FEATURE FILM
Big Hero 6
The Book of Life
The Boxtrolls
The Lego Movie
**How to Train Your Dragon 2

BEST FOREIGN LANGUAGE FILM
Force Majeure Turist - Sweden
Gett: The Trial of Viviane Amsalem Gett – Israel
Ida – Poland/Denmark
**Leviathan - Russia
Tangerines Mandariinid - Estonia

BEST PERFORMANCE BY AN ACTRESS IN A SUPPORTING ROLE IN A MOTION PICTURE
**Patricia Arquette – Boyhood
Jessica Chastain - A Most Violent Year
Keira Knightley - The Imitation Game
Emma StoneBirdman
Meryl StreepInto the Woods

BEST PERFORMANCE BY AN ACTOR IN A SUPPORTING ROLE IN A MOTION PICTURE
Robert Duvall – The Judge
Ethan Hawke – Boyhood
Edward Norton – Birdman
Mark Ruffalo – Foxcatcher
**J.K. Simmons – Whiplash

BEST DIRECTOR – MOTION PICTURE
Wes Anderson – The Grand Budapest Hotel
Ava DuVernay - Selma
David Fincher – Gone Girl
Alejandro González Iñárritu – Birdman
**Richard Linklater – Boyhood

BEST SCREENPLAY – MOTION PICTURE
Wes Anderson – The Grand Budapest Hotel
Gillian Flynn – Gone Girl
**Alejandro González Iñárritu – Birdman
Richard Linklater – Boyhood
Graham Moore – The Imitation Game

PHOTOS: Best TV nominees

BEST ORIGINAL SCORE – MOTION PICTURE
Alexandre Desplat  – The Imitation Game
**Jóhann Jóhannsson – The Theory of Everything
Trent Reznor, Atticus Ross – Gone Girl
Antonio Sánchez – Birdman
Hans Zimmer – Interstellar

BEST ORIGINAL SONG – MOTION PICTURE
“Big Eyes” from Big Eyes – Lana Del Rey
**”Glory” from Selma – John Legend and Common
“Mercy Is” from Noah – Patti Smith and Lenny Kaye
“Opportunity” from Annie – Greg Kurstin, Sia Furler and Will Gluck
“Yellow Flicker Beat” from The Hunger Games: Mockingjay – Part 1 – Lorde

BEST TELEVISION SERIES – DRAMA
**The Affair
Downton Abbey
Game of Thrones
The Good Wife
House of Cards

BEST PERFORMANCE BY AN ACTRESS IN A TELEVISION SERIES – DRAMA
Claire DanesHomeland
Viola Davis – How to Get Away with Murder
Julianna Margulies – The Good Wife
**Ruth Wilson – The Affair
Robin Wright – House of Cards

BEST PERFORMANCE BY AN ACTOR IN A TELEVISION SERIES – DRAMA
Clive Owen – The Knick
Liev Schreiber – Ray Donovan
**Kevin Spacey – House of Cards
James Spader – The Blacklist
Dominic West – The Affair

BEST TELEVISION SERIES – COMEDY OR MUSICAL
Orange is the New Black
Jane the Virgin
Silicon Valley
Girls
**Transparent

BEST PERFORMANCE BY AN ACTRESS IN A TELEVISION SERIES – COMEDY OR MUSICAL
Lena Dunham – Girls
Edie Falco – Nurse Jackie
Julia Louis-Dreyfus - Veep
**Gina Rodriguez – Jane the Virgin
Taylor Schilling – Orange Is the New Black

BEST PERFORMANCE BY AN ACTOR IN A TELEVISION SERIES – COMEDY OR MUSICAL
Louis C.K. – Louis
Don Cheadle – House of Lies
Ricky Gervais – Derek
William H. Macy – Shameless
**Jeffrey Tambor – Transparent

BEST MINI-SERIES OR MOTION PICTURE MADE FOR TELEVISION
**Fargo
The Missing
The Normal Heart
Olive Kitteridge
True Detective

PHOTOS: Best Picture nominees

BEST PERFORMANCE BY AN ACTRESS IN A SUPPORTING ROLE IN A SERIES, MINI-SERIES OR MOTION PICTURE MADE FOR TELEVISION
Uzo Aduba – Orange Is the New Black
Kathy Bates – American Horror Story: Freak Show
**Joanne Froggatt - Downton Abbey
Allison Janney – Mom
Michelle Monaghan – True Detective

BEST PERFORMANCE BY AN ACTOR IN A MINI-SERIES OR MOTION PICTURE MADE FOR TELEVISION
Martin Freeman – Fargo
Woody Harrelson - True Detective
Matthew McConaughey - True Detective
Mark Ruffalo – The Normal Heart
**Billy Bob Thornton – Fargo

BEST PERFORMANCE BY AN ACTRESS IN A MINI-SERIES OR MOTION PICTURE MADE FOR TELEVISION
**Maggie Gyllenhaal – The Honorbale Woman
Jessica Lange – American Horror Story: Freak Show
Frances McDorman – Olive Kitteridge
Frances O’Connor – The Missing
Allison Tolman – Fargo

BEST PERFORMANCE BY AN ACTOR IN A SUPPORTING ROLE IN A SERIES, MINI-SERIES OR MOTION PICTURE MADE FOR TELEVISION
**Matt Bomer – The Normal Heart
Alan Cumming – The Good Wife
Colin Hanks - Fargo
Bill Murray – Olive Kitteridge
Jon Voight – Ray Donovan

5 Celebrities Who Own Restaurant Chains/Franchises

1. Shaquille O’Neal – Auntie Anne’s

Yes my good people of Frogville, Shaq owns over a dozen Auntie Anne’s around the ole US of A. If owning not one, but 17 Auntie Anne’s isn’t a dream come true, I just don’t know what is. You can find these gems located in New York and Michigan. I knew there was a reason I loved Michigan so much..forgot the great lakes. Side note: has anyone tried the mini pretzel wrapped hot dogs from Auntie Anne’s? They are heavenly but maybe not so heavenly on the thighs.

2. Venus Williams – Jamba Juice

Okay, I think this may be the most awesome one yet. Venus Williams owns two Jamba Juice’s and plans to add a couple more! When I went to Florida Atlantic University I lived at Jamba Juice. It was walking distance from my dorm which resulted in Jamba Juice basically running through my veins. My pockets weren’t too happy about the after class smoothie every day but my tummy sure was! On any day I would recommend the Apple n’ Greens Smoothie,it’s too legit delish 2 quit.

Back to Venus…she is probably my all time favorite female tennis player. I’ve been playing tennis for around 10 years (not trying to gloat, OK maybe a little). Watching Venus and her seestra Serena actually got me into playing. I’m still trying to get that Sharapova grunt down though…

3. Peyton Manning – Papa John’s

Peyton Manning, football supastar, owns over 20 Papa John’s in Denver. Their thin crust pizza makes me happy to be alive.

4. Magic Johnson – TGI Fridays and Starbucks

Magic Johnson is just a swell guy. He owns franchises of both TGI Fridays and Starbucks. He even opened a Magic’s TGI Fridays which offers more affordable meals and an even more casual environment.

5. Kim Kardashian – Burger King

Mrs. Kardash-West is the only person on the list who isn’t a professional athlete. What does she do exactly again? Just KEEEDING, I’ve seen every episode of KUWTK. What is really interesting is that Kanye West actually bought 10 Burger Kings for Kim as a wedding present. What a conventional guy!

 

Start Up: How to Effectively Appeal to Your Target Audience

In whatever business venture you decide to take on, there is one essential thing that must be done well. The key to generating a sizable profit (or moola for my simple peeps out there), lies in effectively reaching and appealing to your target audience. Seems pretty simple right? No! I’ve seen too many good businesses die on the vine simply due to awful advertising.

I was watching Shark Tank the other day and a man had a genius idea to make suitcases which fold down into little bundles which save a crazy amount of space when storing luggage. When they were put on display in stores, he began to wonder why he wasn’t making any money. He went to the stores to see what was going on and discovered they were being displayed in the bundles without showing what they turned into (luggage),so no one even knew what they were! Once they were displayed right he began to make a fortune and was given an offer by a Shark.

luggage 2

This is what they saw!

luggage

They should have seen this ALONG with the folded down version so they would know what it was.

I’m glad it worked out for Biaggi but others haven’t been so lucky. To reach your audience you need a message. Your message should clearly and concisely reveal the service you’re offering. You need to be as transparent as possible. You know when you kind of start liking someone a little bit and you go for the mysterious route, because mysterious is sexy right? Do the exact opposite of that. If your business is a restaurant, consumers should easily be able to get access to prices, a menu, what is atmosphere is like, and the age range.

Marketing is no easy feat my friend, but you can do it. The frog believes in you.

One Fat Frog Truck on Delivery

I was just driving along and noticed one of our trucks! It’s always awesome to see our trucks out on the road. We also just got a new truck, so you’ll be even more likely to see one of them out on a delivery! How about this? If you end up seeing a truck and send us a picture, we’ll give you a 50 dollar discount on your purchase!

one fat frog truck

Slicers, Slicers and Some More Slicers

Here at one fat frog, we find it imperative that there is never a shortage of slicers in stock. Why do we like slicers so much you ask? Well my friend, it seems you may already know the answer to the question. When you go to Publix or your neighborhood grocery store and get you’re deli meats and cheeses, isn’t it half the fun just watching your food being sliced? Oh, that’s not interesting to you? That’s a little rude. Don’t let Mr. Berkel hear you. He’s sensitive!

If you own a deli or restaurant, I assume you know how important slicers are for your business. Gone are the cavemen days when a slicer was your just your hand performing a karate chop. Wait, this isn’t accurate? Are you telling me that cavemen didn’t run successful delis? Iv’e about had enough surprises for one day.

We have a nice amount of slicers in stock, around fifteen or so. We also most likely have anything you would need to run a successful commercial deli or restaurant. There’s 100,000 square fee out t in our warehouse, filled to the brim with commercial restaurant equipment.

But you wanna hear more about our slicers right? We have brands ranging from Hobart to Berkel, and everything in between. Various sizes, makes and models. All units are suburb at slicing. I’m not sure what other information I can provide for you. I’m just the internet gal. Come and see us or call and one of our knowledge sales reps will be able to give you more information than you could ever imagine. I’ll include some pics of some of the sexy slicers. Just look at ‘em.

slicers

Slicer Row

2416 Sand Lake Road, Orlando Fl, 32809

407-480-3409

10 Coolest Food Trucks in U.S.

Picture 1

The folks over at Thrillist have assembled an impressive lineup of the “10 coolest looking food trucks.” Some of these suckers look like jumbo go-karts – meaning they look awesome. Above is my favorite, the Roving Mammoth of Mammoth Mountain, California. It can roll up and down the slopes of the ski mountain, serving burritos to skiers. How bout that.

If you’re in the food truck business or have been thinking about starting up your own food truck, then head into One Fat Frog Restaurant Equipment and check out our varying selection of affordable food truck equipment. Our massive selection caters to food trucks, no matter what kind of food they’re serving up.And with our simple financing plan, food truck owners can get everything they need without breaking the bank. Check out the details here: http://restaurantequipmenttogo.com/finance-lease/

One Fat Frog Restaurant Equipment

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10 Myths About the Food Truck Business

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The food truck business is much like any other industry – meaning it has its share of success stories and failures. That being said, it’s best to get into the food truck business with realistic expectations. Before deciding on a career in the food truck industry, let One Fat Frog Restaurant Equipment put out there ten of the typical myths about owning a food truck.

RUNNING A FOOD TRUCK IS SIMPLE: because of food truck reality television shows, most people think that running a food truck is simple. But the reality is, it can be a huge, difficult pain. Food truck owners normally work seven days a week and spend the majority of their waking hours on the grind. When you’re not serving patrons from the window, you’ll be ordering supplies or cooking food. Then there’s the time spent looking for new parking locations and working with the city council to ensure that you maintain their strict ordinances.

THE FOOD TRUCK BUSINESS WILL MAKE ME WEALTHY: Opening a food truck is not some kind of get rich quick meal ticket. There will be good times and bad times, and yes, food trucks can take in a lot of dough. But most food trucks spend the money they make on employee pay, supplies, food, truck maintenance, etc. There’s always bill to pay. I don’t wanna scare anyone off – you can make a decent living as a food truck owner.

COOKING IS FUN, SO I’LL BE A GOOD FOOD TRUCK OWNER: You’re a great cook and everyone is telling you that you should open up your own food truck. The sentiment is nice, but being a good chef and running a business are two entirely different things. Also, it’s a good idea to cater to some people who are not friends and family and see what they think about your food.

I ONCE WORKED IN A FOOD TRUCK, NOW IT’S TIME TO BE THE BOSS: Having worked in a food truck before certainly gives you an edge when opening up your own food truck. It doesn’t necessarily mean you have what it takes to run a business. When you’re just an employee, you can punch out at the end of the day. Actually owning one is more than a full time gig that doesn’t end with the close of the service window.

OWNING A FOOD TRUCK WILL MAKE ME A CELEBRITY CHEF: Sure, a lot of people fantasize about becoming a celebrity chef, but simply owning a food truck won’t make you one. Remember, there a tens of thousands of chefs out there who are talented and highly trained for success. Every celebrity chef on television started out with hard work and the chances of joining them on television are slim. Ready yourself for being just an everyday chef.

FOOD TRUCKS UNFAIRLY COMPETE WITH RESTAURANTS: Some restaurant owners believe that food trucks have an unfair advantage due to their significantly cheaper overhead costs. But the contemporary focus on gourmet flair and high quality offerings means that a food truck owner must be constantly stepping up their food game in order to compete with restaurants who can offer a higher variety of food.

FOOD TRUCKS DON’T PAY RENT: While food trucks may not have lease payments like most restaurants, they still have to shell out for their licenses, permits, food, truck maintenance, gas, and in some cases, pay rent for storage and the commercial kitchen where the food is prepared. In some cities, food truck owners have to pay upwards of $10,000 a year to maintain licenses .

FOOD TRUCKS CAN ONLY BE FOUND IN TRENDY AREAS: Food trucks find the most success in high foot traffic areas. While food trucks do develop a following, they don’t just cater to trendy people or the areas they hang out at. Food trucks can operate pretty much anywhere and as long as there’s foot traffic there will be success.

FOOD TRUCKS PRODUCE TRAFFIC AND POLLUTION: Some peeved restaurant owners want further regulations placed on food trucks to impede their businesses. These are the same restaurant owners who started the rumors that food trucks produce additional traffic and pollution in the areas that they operate in. But since most food trucks spent their working hours parked, the traffic argument is just silly. As far as pollution goes, cars and trucks do produce pollution, that’s an inescapable fact. Many food truck owners, however, are doing their best to go green. Vegetable oil or biodiesel is a viable option to run a food truck on that can help cut the carbon footprint by 41 percent.

HEALTH DEPARTMENTS DON’T INSPECT FOOD TRUCKS: Ha! Yes, food trucks are regulated by the same health departments that brick and mortar restaurants are. Food trucks are required to be inspected regularly and the grades they receive must be displayed in a place where the general public can see it. If a food truck receives a failing grade from the health department, the truck is forced to shut down until all of the health citations have been remedied.

If the above busted myths did not scare you off and you’re ready to open your own food truck business, then head into One Fat Frog Restaurant Equipment. We have helped countless food trucks around Florida and beyond open their service windows. One Fat Frog Kitchen Equipment provides an affordable financing plan to help food truck owners get all of the food truck equipment they need for success. Read more about our financing plan here: http://restaurantequipmenttogo.com/finance-lease/

One Fat Frog Restaurant Equipment also helps food truck owners save by providing free delivery to nearly the entire state of Florida. Also, One Fat Frog provides free gas conversion on gas-powered food truck equipment, free custom cutting boards on used refrigerated prep tables, and free custom paint jobs on any pieces of food truck equipment that can be painted.

So when you’re ready to get on the fast track to food truck ownership, head into One Fat Frog Restaurant Equipment.

One Fat Frog Restaurant Equipment

One Fat Frog • 2416 Sand Lake Road • Orlando, FL, 32809 • 407-480-3409
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Getting Equipment In Your Food Truck

Here’s a One Fat Frog joke: what’s the difference between a restaurant and a food truck? The space! Okay…that wasn’t a joke, it was more of a statement. One Fat Frog jokes are definitely way funnier than that. But when you’re looking to start up a food truck, there are obvious limitations as compared to a restaurant, and the most obvious limitation is space. You have a truck or a trailer and all of your equipment has to fit in that space, with the ability to still move around and cook! And you look at others’ trucks and think, “Is this even possible?” And One Fat Frog says yes it is!

First, in deciding on what kind of equipment you need to get, think first about your menu. If you find that you have a menu with 10-15 items, and only two or three are fried, then you don’t need a large fryer. A single fryer should do just fine. Also, rather than getting a range, you could probably get by with a large flat griddle. Those are incredibly versatile, letting you cook lots of items on them.

You also want to think about how you’re going to power these items. Most food truck operators might before gas because a gas tank is easier to carry around than a generator for electric items. But some food truck operators are also creative, finding unique ways of having banks of batteries (which is especially useful since most refrigerators aren’t powered by gas). It has to be a factor, as it is in any restaurant operation.

And now, the obvious point: the space itself. Once you’ve purchased your truck and decided where your service window will go, you can start measuring out the space. Try to get as precise of measurements as you can. Then plot out where you’re going to put equipment stands, refrigerators, stand-up equipment, and anything else for that matter. And don’t forget to mark out where their power supply will be going as well. The more planned out you are, the better you’ll be.

After that, come out to One Fat Frog and we’ll help you get all of the equipment you need for your food truck. We love helping out our local businesses, especially those willing to drive around with a mobile kitchen. And, if you pick up $12,500 pieces of used equipment from us, you can get a free iPad! That can be used to as your payment tool rather than hulling a big cash register around. How sweet is that?

One Fat Frog Restaurant Equipment

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Food Truck Start Up: “Understanding” and “Knowing” Your Patrons

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When talking to your customers and following up on their feedback, it’s crucial to fully understand their criticism concerning your food truck. You need to understand your customers to fully comprehend their needs in order turn them into repeat, loyal patrons. There is a difference between “knowing” and “understanding” your clients and both actions are important for success. Here are some aspects, courtesy of One Fat Frog Restaurant Equipment, to keep in mind to help you grasp the difference between knowing and understanding your patrons.

Knowing your customers is typically done by collecting information by simply watching and observing who walks up to your service window. This will help you know your customers demographically and what food they’re ordering.

Understanding your customer will help you deliver a product and service that meets their needs, while also influencing their future needs.

Once you fully understand your customers, here are some questions to ask yourself:

• How come my customers aren’t giving me word-of-mouth referrals? Understanding this issue will help you improve your product and service so that your customers will begin to spread the word using their mouths.

• Why in the world are customers even interested in my truck? Understanding what brings your customers to your truck can improve on these specific attractive areas in order to rope in more patrons.

• What menu items aren’t being ordered too much? You need to know why some menu items aren’t selling as well as others. Is it an ingredient? Or the preparation and presentation? Or maybe you’re just presenting an inferior product than your competition? Getting to the bottom of this can help you make the appropriate changes to your service or products.

• How are my patrons’ behaviors and interests evolving? Always be aware of your customers behavior and preferences in order to stay in front of any shifts in the market. Keep your thumb on culinary trends in the food truck market and make changes before your competition catches on!

Don’t think of these questions as “problems,” think of them as opportunities to improve and evolve your food truck business.

If changes that require a some more or different food truck equipment, then be sure to head into One Fat Frog Restaurant Equipment. We’ve got a tremendous, varying selection of  commercial food truck equipment at the lowest prices around. No matter what kind of food your serving to the public, we’ve got the food truck equipment you need! And with our quick and painless financing plans, you can get all of the food truck equipment you need without breaking your budget!

One Fat Frog Restaurant Equipment

One Fat Frog • 2416 Sand Lake Road • Orlando, FL 32809 • 407-480-3409
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Food Truck Extortion Ring Busted in LA

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The food truck game is especially competitive in Florida, where the weather permits year-round business. Competition is fierce and only the strong and dynamic survive. In Los Angeles, however, food truck owners have to compete with other businesses as well as gang members.

The LA Times ran a piece this week about a violent extortion racket surrounding food truck operators around Hollywood. This racket has been going on for at least five years, run by members of the notoriously ruthless MS-13 gang (Mara Salvatrucha).

State grand jury records unsealed on Monday revealed that 20 defendants are being charged with extortion and conspiracy to commit extortion. All individuals are being held in lieu of bail that ranges from $2 million to $3 million.

The article states that MS-13 was targeting the food trucks that served construction sites, not more popular trucks that attend bazaars and events. Court records state that gang members threatened food truck owners to pay “rent” to MS-13 in order to operate on their turf. “Rent” ranged from $30 to $50 each week, as well as free food.

Last October, federal officials designated MS-13 as a “transnational criminal organization.”

One Fat Frog Restaurant Equipment

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In My Belly Food Bus Rolls Through

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Here’s one of our clients that rolled through One Fat Frog Restaurant Equipment over the weekend. Talk about an eye-catching vehicle! The name of the food truck bus is In My Belly and be sure to keep watch for them dominating a street near you.

And if you’re in the market for some used food truck equipment, then head into One Fat Frog Restaurant Equipment and check out our impressive selection! We can get you financed and help you get everything you need while maintaining your budget.

One Fat Frog Restaurant Equipment

One Fat Frog • 2416 Sand Lake Road • Orlando, FL 32809 • 407-480-3409
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“Great American Food Truck and Music Festival” Planned for Orlando

Great American Food truck and Music Festival

The Daily City reports that Bob Snow, the man behind the original Church St. Station, could be developing “The Great American Food Truck and Music Festival” for Orlando. A meeting was held with local food truck owners on January 2 to talk about this project. The plans call for 20 permanent food truck slots, “hand-picked” from dozens of eligible trucks around Florida.

According to the Daily City, the Snow’s plans call for it to be permanently located on the site of the Festival Bay Mall on I-Drive – adjacent to the Premium Outlets Mall.

The plans call for a large bar and seated dining area to be located at the location as well. Live music will be on the menu nightly as well as a fresh fruit gazebo.

The Festival Bay Mall is under consideration for a total renovation with Bob Snow’s Snow & Associates on deck as the developer. The Daily City reports that the interior of the mall would be designed after a European-style marketplace bazaar with loads of entertainment, dining, and shopping.

What I’m most excited about…the plans call for a PERMANENT CIRCUS. If made a reality, this would be the only permanent circus in the U.S. That’s what I’m talkin’ ’bout…

One Fat Frog Restaurant Equipment

One Fat Frog • 11473 S. Orange Blossom Trail • Orlando, FL • 407-480-3409
One Fat Frog • 1137 W. Airport Blvd. • Sanford, FL • 407-936-2733
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It’s a New Year, So Start Up Your Own Food Truck!

food truck equipment

It’s a new year, meaning you’ve probably got some new year’s resolutions you’ll forget about within a week. But what about that one about becoming your own boss and starting to make money for yourself? What about the goal of starting up your own food truck?!

2013 is the time for you to dominate the streets of your city. Food trucks are more popular than ever and it’s time for you to take advantage of the opportunity. And One Fat Frog Restaurant Equipment wants to help!

Through our quick and painless financing plan, One Fat Frog Restaurant Equipment has helped dozens of food trucks all over Florida keep their wheels spinning. With our affordable used food truck equipment, you can arm your food truck and keep the patrons lined up around the block!

No matter what kind of food you’re going to be slinging to the citizens of your city, One Fat Frog Restaurant Equipment has got you covered! Inside our super mega warehouse you’ll find an assortment of hot and cold line restaurant equipment suitable for your food truck concept. We’ve got an ever-changing stock of used griddles, used charbroiler, used fryers, used range ovens, used refrigerated prep tables, used undercounter refrigeration, used slicers, used salamanders, used lowboys, and loads more!

One Fat Frog Restaurant Equipment works with all kinds of credit, so don’t worry about being judged. No matter what shape your credit is in we can get approved. Our in-house finance manager will take care of getting you approved and setting you up with a plan that works within you budget. Read up more on our easy financing program here: http://onefatfrog.com/financing.htm

One Fat Frog Restaurant Equipment also welcomes package deals and quick cash discounts towards the entire stock of used food truck equipment. With cash, you’ll save a ton and also get all of the free services One Fat Frog Restaurant Equipment offers our clients!

You can save even more on used food truck equipment through the One Fat Frog Restaurant Equipment free delivery runs! We delivery absolutely free to nearly the entire state of Florida, hitting up all points in between Orlando, Sanford, Lakeland, Tampa, Tallahassee, Lake Mary, Miami, Ft. Myers, Melbourne, Jupiter, Jacksonville, Ocala, Gainesville, and everywhere in between! Call to find out when we’re heading to your neck of the woods again.

One Fat Frog Restaurant Equipment also offers free custom paint jobs on all used restaurant equipment that can be painted, free custom cutting boards on used prep tables, and free gas conversion from liquid propane to natural gas and vice-versa.

Head into One Fat Frog Restaurant Equipment and get on the fast track to food truck ownership in 2013! We look forward to doing some honest business with you.

One Fat Frog Restaurant Equipment

One Fat Frog • 11473 S. Orange Blossom Trail • Orlando, FL • 407-480-3409
One Fat Frog • 1137 W. Airport Blvd. • Sanford, FL • 407-936-2733
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Financing for Start Up & Existing Food Trucks

used food truck equipment finaning orlando

One Fat Frog Restaurant Equipment has got the used food truck equipment you need to keep your wheels spinning and the hungry masses satisfied. No matter what kind of food you’re dishing out, One Fat Frog Restaurant Equipment has got the used commercial equipment you’ll need to keep everything running smoothly and the lines around the block. And through our quick and painless financing plan, you can get everything you need without breaking the bank or your budget.

No one will be turned away from our financing plan. One Fat Frog Restaurant Equipment is the only used commercial restaurant equipment dealer in the nation with its own in-house finance manager. He works with all kinds of credit and enjoys working with food truck owners to ensure they have a strong, successful business. Whether you’re just starting out in the planning stages of your own food truck or if you’ve been dominating the streets in your majestic four-wheeled kitchen for years, One Fat Frog Restaurant Equipment wants to work with you!

It doesn’t matter if you’re dishing out BBQ, tacos, or baked goods, One Fat Frog Restaurant Equipment has got the equipment you need at prices that won’t have you curbed. We’ve got a mighty fine selection of used flat griddles, used undercounter refrigeration, used broilers, used refrigerated prep tables in a variety of sizes, slicers, cook and holds, holding cabinets, range ovens, fryers, and loads more! Come see the selection for yourself today and pick out the perfect package of food truck equipment for yourself.

Getting financed for all of the used food truck equipment you need is simple and painless at One Fat Frog Restaurant Equipment. All you have to do is fill out the one-page application, then either email, fax, or deliver to our finance manager in person. He can get you approved in no time, no matter what shape your credit is in. No documentation or references needed and you will never feel judged.

To learn more about out easy financing plan and to download an application of your own, head over to: http://onefatfrog.com/financing.htm

One Fat Frog Restaurant Equipment also welcomes fast cash deals on the entire selection of used food truck equipment. Just make us a cash offer on the food truck equipment you need and watch the prices drastically drop. You’ll save a ton off of our already low prices and you’ll still receive all of the free services One Fat Frog Restaurant Equipment is known for.

This includes our free delivery! No used commercial restaurant equipment dealer in Florida delivers for free to as many locations as One Fat Frog Restaurant Equipment. Our fleet of trucks makes absolutely free delivery runs to Orlando, Sanford, Jupiter, Melbourne, Miami, Ft. Myers, Ocala, Gainesville, Jacksonville, the Beaches, Tampa, Tallahassee, Lakeland, Lake Mary, and more! Give us a call for more details and to find out when we’re headed to your neck of the woods again!

One Fat Frog Restaurant Equipment also offers free custom prep tables on used prep tables, free gas conversion, and free custom paint jobs on any piece of used commercial restaurant kitchen equipment that can be painted. We’ve got black, white, and silver paint on hand, but if you want any other color simply bring it in and our pro painters will take care of the rest.

All of the used food truck equipment comes with a 30 day parts and labor warranty. Before it leaves our warehouse, every piece of equipment gets cleaned, detailed, and tested by the One Fat Frog Restaurant Equipment staff of in-house, certified technicians.

One Fat Frog Restaurant Equipment

One Fat Frog • 11473 S. Orange Blossom Trail • Orlando, FL • 407-480-3409
One Fat Frog • 1137 W. Airport Blvd. • Sanford, FL • 407-936-2733
http://www.onefatfrog.com
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Start Up: Food Truck Financial Guidelines

Last week One Fat Frog Restaurant Equipment looked at how to forecast the expenses for your food truck. We hope we helped you with this task in starting up your food truck and we hope we changed a few lives along the way. Creating financial projections for your food truck is an art and a science, neither exact ones. So this time we’re back with some more financial tips for food trucks. These are some of the fundamentals to help you compile financial information a bit easier.

• Using spreadsheet software to project your finances will make things much simpler and smoother for you. Spreadsheets provide great flexibility and allow you to change or forecast in a cinch and weigh in with different scenarios. Excel is the most commonly used spreadsheet software out there. It’s easy to learn and use and comes with a great support plan from Microsoft. Check it out.

• It’s pretty much impossible to get things right the first time. In financial business planning it’s essential to factor in different scenarios, including emergencies – like if a piece of equipment breaks down, for example. Explore these different scenarios and determine what works best financially. Keep cranking out the spreadsheets until you find a reasonable and affordable result.

• Breaking your forecast down into different components will make your life a whole lot easier. For example, instead of lumping together your monthly food sales, project for individual meals. $10,000 in food sales should be divvied up into 1,000 meals at $10 each. This will make it easier for you if you change your menu prices.

• While getting financial advice from another food truck owner is a great idea, make sure when you present your business plan that your numbers are your own. There are far too many variables to consider to be using another food truck’s forecast. As the food truck owner, your the one responsible for achieving your objectives – so you have to be the only one behind the numbers you present financial backers.

• Always. Be Consistent. ABC. Make sure your financial plan is consistent with the rest of your food truck’s business plan. If a backer discovers that the numbers don’t gel together, you’re going to be thrown out on your keester. Remove any inconsistencies.

One aspect of the food truck finances you can save on no matter what is the food truck equipment. One Fat Frog Restaurant Equipment has helped dozens of start-up and established food trucks get all of the used food truck equipment they need! No matter what kind of food your serving up to the drooling masses on the street, One Fat Frog has got the affordable equipment you need.

And through our simple and painless financing plan you can get what you  need for cheaper than you probably forecasted! No one will be turned away from our financing program no matter what shape their credit is in! You can get everything you need for a dominating food truck for $200 to $500 a month! Find out more about our wicked easy financing plan here: http://onefatfrog.com/financing.htm

One Fat Frog Restaurant Equipment

One Fat Frog • 11473 S. Orange Blossom Trail • Orlando, FL • 407-480-3409
One Fat Frog • 1137 W. Airport Blvd. • Sanford, FL • 407-936-2733
http://www.onefatfrog.com
http://www.onefatfrog.tumblr.com
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Start Up: Forecasting Food Truck Expenses

Once you’ve got your menu fine-tuned, it’s a smart idea to sit down and forecast your expenses – and One Fat Frog Restaurant Equipment has got some helpful tips for you. Try to be more accurate than a weatherman’s forecast. There are a bevy of expenses that come with running a food truck to always keep in the front of your mind. Once you get a firm grasp of the expenses and cash flow it will be a cinch and make all the difference between success and failure. Maintaining an expense forecast is essential for keeping on track and keeping your costs down.

In your business plan, you’re going to have to display all of your expenses. This will help investors and loan agencies determine what you’ll be spending to keep your food truck afloat.

Keeping an accurate forecast of your food truck expenses can help you in several ways:

• Assisting in menu prices
• Helping you budget with growth in mind
• Avoiding dangerous cash crunches
• Allowing you to obtain loans and lines of credit
• Impressing your wife

A food truck expense forecast should entail one year’s worth of expenses. The more detailed you get the more complete they’ll be – always a good thing when it comes to expenses.

There are some accounting codes recommended by the National Restaurant Association (NRA, but without all the guns) that will help you forecast accurately. You can find these codes at http://www.restaurant.org. Some of the codes include: sales, cost of sales, salaries and wages, employee benefits, direct operating expenses, music and entertainment, marketing, utilities, general and administrative, repairs and maintenance, occupancy costs, depreciation and amortization, income taxes, and more. Phew. And all of the codes I just mentioned have their own sub-codes.

Another great resource for helping you forecast food truck expenses is your local food truck association or other food truck owners. Listen to their suggestions and implement them into your plan for additional credibility if a bank or creditor asks how you compiled your business plan.

There are two kinds of expenses you’re going to come across during your food truck domination: controllable expenses and non-controllable expenses. A controllable expense is one within your control. For food trucks, controllable expenses include food and fuel cost, advertising, as well as payroll (you do determine their hours and rate after all). You can change these expenses depending on what works for you. Luckily, most food trucks utilize social media for their advertising, which keeps this controllable expense way down.

An non-controllable expense are the fixed expenses associated with your food truck. Examples of thee expenses include the truck payment, commercial kitchen rental, and insurance. Some non-controllable expenses are difficult to determine, such as taxes and depreciation of your truck.

There is one expense, however, you can save big on: restaurant equipment. One Fat Frog Restaurant Equipment has helped dozens of food trucks around the state get all of the used commercial restaurant equipment they need to keep the customers lining up around the block. No matter what kind of food your serving up to the masses, we’ve got the equipment for you.

And One Fat Frog Restaurant Equipment offers several ways for food truck owners to save on all of the equipment they need. Our wicked simple financing program can get you what you need for low monthly payments around $200 to $500 per month. We work with all kinds of credit, no one will be turned away! To learn more about the One Fat Frog Restaurant Equipment financing program, head over to: onefatfrog.com/financing.htm

One Fat Frog Restaurant Equipment also welcomes quick cash deals on the entire stock of used food truck equipment. Paying in cash means you’ll still get all of the same complimentary services One Fat Frog Restaurant Equipment is famous for, but you’ll also save a ton off of the already low everyday prices to boot!

Complimentary services you say? Yes, One Fat Frog Restaurant Equipment offers a myriad of free bonuses – all just for shopping with us. We offer free delivery to nearly the entire state of Florida. No other used commercial restaurant equipment dealer offers as much free delivery that the Frog. We deliver absolutely free to Orlando, Sanford, lake Mary, Lakeland, Heartland, Jacksonville, Gainesville, Ocala, Tampa, Tallahassee, Space Coast, Ft. Myers, Melbourne, Miami, and all points in between! Call to find out when we’re heading to your neck of the woods again!

One Fat Frog Restaurant Equipment also offers free custom cutting boards on all used prep tables, free custom paint jobs on any piece of used commercial restaurant equipment that can be painted, and free gas conversion from liquid propane to natural gas and vice-versa.

One Fat Frog Restaurant Equipment has everything you need for your food truck no matter what kinda dishes you’re cooking up! We’ve got used range ovens, prep tables, espresso machines, slicers, fryers, griddles, broilers, undercounter coolers, salamanders, bottle coolers, kegerators, and loads more!

All of the used food truck equipment sold by One Fat Frog Restaurant Equipment comes with a 30 day parts and labor warranty and gets cleaned and thoroughly tested by our staff of certified in-house technicians.

With all of the expenses that go into running a food truck, at least One Fat Frog Restaurant Equipment take care of the equipment part for ya. We look forward to doing some honest business with you!

One Fat Frog Restaurant Equipment

One Fat Frog • 11473 S. Orange Blossom Trail • Orlando, FL • 407-480-3409
One Fat Frog • 1137 W. Airport Blvd. • Sanford, FL • 407-936-2733
http://www.onefatfrog.com
http://www.onefatfrog.tumblr.com
http://www.facebook.com/OneFatFrogRestaurantEquipment
http://www.twitter.com/#!/onefatfrog

Start Up: Developing Your Food Truck Menu

Developing a successful menu for your food truck is going to be the difference between street domination and losing the air in your tires. Your menu items will do more than keep your patrons stuffed and happy. Menu items will also help promote your business, help you stand out from the competition, and keep your food truck fresh in the minds of patrons. Your menu items must present your brand’s image and make people want to recommend you to their family, friends, and co-workers. Even their worst enemies if you’re really, really good.

Your food truck’s menu should be original while also satisfying the wants of patrons and filling any gaps in what the competition offers. Your menu should also match your concept and atmosphere – creating a perfect storm of a dining experience that will keep your patrons returning again and again.

It’s important not to confuse your customers with random menu items. If you’re serving up BBQ food, you wouldn’t want a black sheep like banana splits on the menu. Let your menu reflect what your food truck is all about.

If you’re selling ethnic cuisine, make sure that your entire truck and menu reflects that culture.it’s perfectly fine to fuse together two different cultures, as long as it makes sense to your taste buds.

Keep in mind what menu items you may have in common with the competition. Research what the competition is offering and if they offer menu items similar to yours, add a twist. Change up your ingredients and flavor dimensions to get patrons coming to your truck instead of the others. If your competition offers frozen french fries, make yours from scratch. People will appreciate the difference and keep coming back, frothing at the mouth for more.

Your menu will also reflect your hours of operation. If you’re serving up breakfast items, your patrons will expect you to be open during the morning hours. And if you’re slinging burgers, they’re gonna want to see you open during lunch and dinner time.

If you need reliable, affordable food truck equipment to ensure your menu’s success, then head into One Fat Frog Restaurant Equipment. We’ve got a tremendous selection of both hot and cold line items suitable for food trucks. Whether you’re serving up BBQ or ethnic cuisine, One Fat Frog wants to help you get all of the equipment you need.

The One Fat Frog Restaurant Equipment financing plan has helped countless food trucks get equipped and burn up the streets of Florida. We work with all kinds of credit, so don’t sweat it if yours isn’t in the best shape. Read up more on our easy financing plan here: http://onefatfrog.com/financing.htm

Come on into One Fat Frog Restaurant Equipment and let’s talk about your food truck’s menu!

One Fat Frog Restaurant Equipment

One Fat Frog • 11473 S. Orange Blossom Trail • Orlando, FL • 407-480-3409
One Fat Frog • 1137 W. Airport Blvd. • Sanford, FL • 407-936-2733
http://www.onefatfrog.com
http://www.onefatfrog.tumblr.com
http://www.facebook.com/OneFatFrogRestaurantEquipment
http://www.twitter.com/#!/onefatfrog